LV= Life Insurance provides a one-off lump sum payment if you die during the plan term. It is designed for people who don't drink a lot, don't smoke a lot and are generally healthy. Cover starts from £5 a month, that's just 17p a day! What’s more, LV= Life Insurance has been rated 9/10 by existing customers*, according to independent review experts Reevoo, who collect feedback from LV= customers on their behalf. * correct as at 05/12/2013. Summer Sale is now on! Pay less for the same cover, for a limited time only. Get a quick and easy online quote today.